This program is called "CopyTrans Manager". It is the software that help you to manage iPod, iPad and iPhone without iTunes: add, edit, organize and play your songs, videos and playlists. Add songs to iPod, iPad and iPhone without iTunes: drag and drop songs and videos to iPod and iPhone; synchronize iPod instantly; apply changes immediately or at any desired moment. Manage and create playlists on iPhone and iPod Touch.
In addition, you can create new playlists on any iPod, rename existing playlists, drag and organize songs into playlists. Play songs directly from iPod on any computer. Installable directly on iPod (except iPhone and iPod Touch).